The question comes into my mind when we ask ourselves how important should an online store allow customers to track within the site. How frequent do people track a shipment? UPS suggests 2.42 times per shipment based on their 2012 fact sheet.
Daily delivery volume = 16.3 million packages & documents
Online tracking Average = 39.5 million daily tracking requests
Let’s do some simple Maths. Assume your online store:
- Monthly sales = 5,000 orders / shipments from 5,000 customers
- Monthly Tracking volume = 12,100 times (2.42 per order)
If your store provides an easy way for customer to track a shipment within your website, you can turn tracking shipment into an opportunity to make customers return for cross-selling. i.e. 12,1000 extra visits per month.
AfterShip API helps online store to show delivery status within store, customers do not even need to input a tracking number! Alternatively, we also launched a FREE tracking widget g.tt for online shop with basic technical support.
Demo store – Go to “Order History” after login
For any questions, please contact me at firstname.lastname@example.org